Consumer arrogance and word-of-mouth
نویسندگان
چکیده
منابع مشابه
locus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
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This thesis contains three separate essays that deal with word of mouth. In the first essay, "Promotional Chat on the Internet," we analyze the firms' incentives to anonymously supply positive reviews of products in chat rooms and other recommendation sites. This, in turn, lowers the credibility of word of mouth transmitted online. We develop a game theoretic model where an incumbent and an ent...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2020
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-020-00725-3